Since she was a teenager, Daniella Clarke loved to cut and re-sew her own jeans to copy the sexy look of her favorite Dittos jeans growing up. She started her own line, and named her company Frankie B. after her daughter.
She popularized low rise, hip hugger jeans, and her "how low can you go" styling is popular with celebrities including Fergie, Charlize Theron, and Eva Longoria Parker.
Frankie B. has grown into a full lifestyle brand. Clarke was invited to resurrect the Dittos brand, and her new line debuted in 2007.
Clarke and Frankie B. were awarded the Fashion Innovator of the Year award in 2004 by MAFI.