"Elegance, taste, and creativity have belonged to the Italian tradition and character for centuries and I share this privilege with all other Italian designers." Laura Biagiotti
Laura Biagiotti was born in Rome in 1943. She studied literature, but instead ended up joining her family's dressmaking business. Her mother was quite well known in Italian fashion, and had designed uniforms for Alitalia staff. Biagiotti put her first line forth in 1972.
Biagiotti was the first Italian designer to present collections in China and in Russia, and received the Marco Polo Award from the Chinese government for promoting fashion in China. Biagiotti was featured on an Italian stamp in 2002.
Biagiotti is known as the "Queen of Cashmere" for her extraordinary use of this fabric. She was a pioneer in the use of coordinates in fashion, allowing the same garment to be worn from daytime into evening. She emphasizes clothing that is comfortable to wear and flatters the figure.
Biagiotti was President of Italy's Leonardo Committee for eight years, and was the first designer ever to receive the Prix Femmes D'Europe.
Biagiotti is deeply involved in promoting Italian culture, and her firm restored Rome's Cordoned Staircase of the Capitol, originally created by Michelangelo. The design house has expanded into men's and children's clothing, as well as accessories and fragrances. Her daughter Lavinia Biagiotti Cigna has joined the firm, and is now Vice President of the design house.